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Lebron James missed an opportunity with his comments about China

The NBA star used a lot of words to say nothing

By Jesse Washington

LeBron James had more than nine days to study the conflict between China and the NBA and formulate an opinion. What he finally said was disappointing for a man who is “more than an athlete” and built much of his brand on social justice and awareness.

On Oct. 4, Houston Rockets general manager Daryl Morey tweeted support for protesters in Hong Kong who say they are seeking to hold China to its promises to protect certain freedoms. China characterizes the protests as rebellion against its sovereignty. Hong Kong has seen increased violence between demonstrators and police during four months of protests sparked by China’s attempt to legalize extradition from the semiautonomous territory to mainland China.

The context for all this is China’s treatment of its own citizens, which according to Human Rights Watch includes “arbitrary detention, imprisonment, and enforced disappearance”; persecution of religious communities; censorship of the media and public speech; and the mass detention and torture of Turkic Muslims.

These are all topics that the LeBron James we’ve come to know would care about.

When Morey sent his tweet, James and his Los Angeles Lakers were headed to play two exhibitions in China, which is a $500 million market for the NBA. China also is an essential partner for Nike, which employs James under a $1 billion lifetime contract, and a key market for James’ growing TV and film empire. (The Undefeated is an ESPN platform; ESPN and its parent company Disney have various business relationships in China.)

China responded to Morey’s tweet with the cancellation of both Lakers-Brooklyn Nets broadcasts and several NBA community events, and the suspension of a smartphone company’s NBA sponsorship. Also suspended were the Rockets’ TV broadcasts, its relationship with the Chinese Basketball Association, and its online news and game streaming deals. NBA commissioner Adam Silver tried to mollify China while standing up for the principle of free speech. The response from Chinese state broadcaster CCTV: “We’re strongly dissatisfied and oppose Adam Silver’s claim to support Morey’s right to freedom of expression. We believe that any remarks that challenge national sovereignty and social stability are not within the scope of freedom of speech.”

On Monday, this is what James told reporters before the Lakers game:

“When I speak about something, I speak about something I’m very knowledgeable about, something I’m very passionate about. I feel like with this particular situation, it was something not only I was not informed enough about, I just felt like it was something that not only myself or my teammates or my organization had enough information to even talk about it at that point in time and we still feel the same way.”

That’s implausible. As if James couldn’t get any historian, diplomat or other China expert on the phone in the nine days since Morey’s tweet. As if there is no Google.

What makes this sadder is that Chinese citizens have no Google. It’s blocked.

James doesn’t need to denounce or boycott China, no more than Walmart, Coca-Cola or the NBA should. We all use Chinese products every day, and that relationship creates more opportunities for change. If James had simply said, “No comment because I do big business in China,” at least that would have been honest. Or he could have courageously affirmed the principle of human rights while expressing respect for China’s people and sovereignty.

Instead, James said Morey was “misinformed or not really educated on the situation,” which would be hard for James to judge after just claiming he was not informed himself. (Later Monday night, James tweeted that he was referring to the consequences of Morey’s tweet, not the substance.)

James also said that “social media is not always the proper way to go about things,” which is hypocritical for a man whose primary means of engaging with fans, building his brand and calling out injustice are Instagram and Twitter.

“We all talk about freedom of speech,” James told reporters, “Yes, we do have freedom of speech, but at times there are ramifications for the negative that can happen when you are not thinking about others and only thinking about yourself.”

Morey has been silent since deleting his tweet, but he was likely thinking about millions of Hong Kong residents. Morey had nothing to personally gain. James, on the other hand, had his business empire to think about when he implausibly claimed ignorance on all things China. Besides basketball games and shoes, James will be selling his upcoming Space Jam reboot, which could earn nine figures in the nation that James has chosen not to be informed about.

I respect and appreciate James’ activism for social and racial justice, which began in 2012 when he and his Miami Heat teammates tweeted a photo supporting slain teenager Trayvon Martin. In many ways, that photo launched the current resurgence of black athlete activism. Back when Trayvon’s shameful killing gave rise to Black Lives Matter, few top athletes engaged in racial advocacy, fearful that fans would stop watching or buying. James had something to lose when he and his team were photographed in hoodies, but he did what was right. That’s part of what makes his China comments more hypocritical and disappointing.

I’m not one of the critics who want to silence James on racial justice, who want him to “shut up and dribble.” I believe in James’ proclamation that he’s “more than an athlete.” This is his time to be that, to fully inhabit the activist legacy of a Muhammad Ali or an Arthur Ashe. James once had the gumption to call out Donald Trump in a tweet, and the president stayed silent — Trump “did not want it with the King.” Now James is cowed by Xi Jinping? Or maybe he should be leery of the Chinese president ruthless enough to disappear Winnie the Pooh.

James’ voice is so influential, he could help crack the great wall of silence that China has erected against dissent. If James chose to speak on China, how many athletes would follow, as they did after Trayvon? Or do we expect that human rights will never come to China?

On Tuesday, James followed up on his previous comments by basically saying that China is not his problem: “I also don’t think every issue should be everybody’s problem as well. When things come up, there’s multiple things that we haven’t talked about that have happened in our own country that we don’t bring up. There’s things that happen in my own community in trying to help my kids graduate high school and go off to college; that’s been my main concern the last couple of years with my school [in Akron, Ohio]. Trying to make sure the inner-city kids that grow up in my hometown can have a brighter future and look at me as an inspiration to get out of the hellhole of the inner city.

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